Super Bowl Commercial Costs By The Numbers
The Super Bowl is one of the most watched television events each year as more than 100 million people in the U.S. end up watching the game. And while the game is the main feature, the commercials have become nearly as big of a part of the show that has brought in a much broader audience to the broadcast and allowed advertisers a platform to show their most creative commercials.
And as the audience and focus on the commercials have grown, so has the cost of a 30-second spot. In fact, during Super Bowl I, it cost an advertiser $45,000 for a 30-second commercial during the broadcast. Most recently, the cost of a Super Bowl advertisement was $4,000,000, which means that Super Bowl commercial costs have risen by an average of 10.18% per year on average.
And for this year's Super Bowl XLVIII between the Seattle Seahawks and Denver Broncos the cost has stayed around $4.0 million, which means that advertisers are paying around $133,000 per second.
Here is a visual look at the cost of 30-second Super Bowl commercial over the years:
It took until the 29th Super Bowl for the cost of a 30-second Super Bowl commercial to reach $1 million. When the San Francisco 49ers beat the San Diego Chargers 49-26 at Super Bowl XXIX in Miami. It took just six more Super Bowls to reach the $2 million mark when the cost was $2.1M for Super Bowl XXXV - the $3 million mark was hit 10 years later at Super Bowl XLV but took just two Super Bowl to hit the $4 million mark at Super Bowl XLVII.
Here is a complete list of commercial costs by Super Bowl:
And if you are looking for some of the best commercials in Super Bowl history, check out this video: