Sporting Charts

How Have Teams Performed After Appearing in the Super Bowl?

One of the first questions asked of teams who've just won the Super Bowl is how likely they are to repeat as champions. Was their Super Bowl win a Cinderella run or the makings of a dynasty?

How about losers? Do they fare worse than winners in the following season? Or do they bounce back stronger than ever?

We take a look at each season for the winners and losers of each Super Bowl since Super Bowl One.

How Have Teams Performed After Winning the Super Bowl?

Since the first Super Bowl, in 1966, there have been a total of 8 repeat champions with the last coming when the Patriots won it all again during the 2004 NFL season. This equates to 17.4% of all Super Bowl winners being repeat winners, which suggests that there is about a 1 in 6 chance a team will repeat.

No NFL team has ever three-peated in the Super Bowl era, however, prior to the creation of the Super Bowl the Green Bay Packers had two three-peats (1929-31 and 1965-67).

In total, 11 teams have got back to the Super Bowl after winning it in the previous year with 3 losing the big game - '77 Cowboys, '82 Redskins and '96 Packers.

Looking past just repeating, we find that teams that won the Super Bowl get back into the playoffs at a rate of nearly 70% - 32 or 46 past winners.

During the regular season following a Super Bowl win, the average winning percentage of championship teams is 0.670, which is equivalent to 10.75 wins. Only 7 Super Bowl champions have followed up with a losing record with the 49ers posting the worst post-Super Bowl record with 3-6 record during the 1982 strike-shortened season.

Here is a complete list of each teams record, winning percentage and playoff result after each Super Bowl win:

Game Season Winning team Next Yr Record Win % Result
I 1966 Green Bay Packers 9-4-1 0.679 Won Super Bowl
II 1967 Green Bay Packers 6-7-1 0.464 Missed
III 1968 New York Jets 10-4 0.714 Lost Divisional
IV 1969 Kansas City Chiefs 7-5-2 0.571 Missed
V 1970 Baltimore Colts 10-4 0.714 Lost Conference
VI 1971 Dallas Cowboys 10-4 0.714 Lost Conference
VII 1972 Miami Dolphins 12-2 0.857 Won Super Bowl
VIII 1973 Miami Dolphins 11-3 0.786 Lost Divisional
IX 1974 Pittsburgh Steelers 12-2 0.857 Won Super Bowl
X 1975 Pittsburgh Steelers 10-4 0.714 Lost Conference
XI 1976 Oakland Raiders 11-3 0.786 Lost Conference
XII 1977 Dallas Cowboys 12-4 0.750 Lost Super Bowl
XIII 1978 Pittsburgh Steelers 12-4 0.750 Won Super Bowl
XIV 1979 Pittsburgh Steelers 9-7 0.563 Missed
XV 1980 Oakland Raiders 7-9 0.438 Missed
XVI 1981 San Francisco 49ers 3-6 0.333 Missed
XVII 1982 Washington Redskins 14-2 0.875 Lost Super Bowl
XVIII 1983 Los Angeles Raiders 11-4 0.688 Lost Wild Card
XIX 1984 San Francisco 49ers 10-6 0.625 Lost Wild Card
XX 1985 Chicago Bears 14-2 0.875 Lost Divisional
XXI 1986 New York Giants 6-9 0.400 Missed
XXII 1987 Washington Redskins 7-9 0.438 Missed
XXIII 1988 San Francisco 49ers 14-2 0.875 Won Super Bowl
XXIV 1989 San Francisco 49ers 14-2 0.875 Lost Conference
XXV 1990 New York Giants 8-8 0.500 Missed
XXVI 1991 Washington Redskins 9-7 0.563 Lost Divisional
XXVII 1992 Dallas Cowboys 12-4 0.750 Won Super Bowl
XXVIII 1993 Dallas Cowboys 12-4 0.750 Lost Conference
XXIX 1994 San Francisco 49ers 11-5 0.688 Lost Divisional
XXX 1995 Dallas Cowboys 10-6 0.625 Lost Divisional
XXXI 1996 Green Bay Packers 13-3 0.813 Lost Super Bowl
XXXII 1997 Denver Broncos 14-2 0.875 Won Super Bowl
XXXIII 1998 Denver Broncos 6-10 0.375 Missed
XXXIV 1999 St. Louis Rams 10-6 0.625 Lost Divisional
XXXV 2000 Baltimore Ravens 10-6 0.625 Lost Divisional
XXXVI 2001 New England Patriots 9-7 0.563 Missed
XXXVII 2002 Tampa Bay Buccaneers 7-9 0.438 Missed
XXXVIII 2003 New England Patriots 14-2 0.875 Won Super Bowl
XXXIX 2004 New England Patriots 10-6 0.625 Lost Divisional
XL 2005 Pittsburgh Steelers 8-8 0.500 Missed
XLI 2006 Indianapolis Colts 13-3 0.813 Lost Divisional
XLII 2007 New York Giants 12-4 0.750 Lost Divisional
XLIII 2008 Pittsburgh Steelers 9-7 0.563 Missed
XLIV 2009 New Orleans Saints 11-5 0.688 Lost Wild Card
XLV 2010 Green Bay Packers 15-1 0.938 Lost Divisional
XLVI 2011 New York Giants 9-7 0.563 Missed
XLVII 2012 Baltimore Ravens 8-8 0.500 Missed


Summary of the following season of Super Bowl Winners:

  • Won Super Bowl - 8 (17.0%)
  • Lost Super Bowl - 3 (6.4%)
  • Lost Conference Final - 6 (12.7%)
  • Lost Divisional Game - 12 (25.5%)
  • Lost Wild Card - 3 (6.4%)
  • Missed Playoffs - 15 (31.9%)
  • Average Winning % - 0.667 (approx. 10.75 games won)


How Teams Have Performed After Losing the Super Bowl

How do teams rebound after losing the biggest game? Do they crumble due to the enormity of the defeat or bounce back stronger than ever?

Historically, teams that have lost the Super Bowl have come back to play in the big game the next year only 5 times with just 2 of those teams finally winning it all. This suggests that teams that have lost the Super Bowl only have a 1 in 23 chance of coming back the next season to win it all compared to 1 in 6 chance of winners.

Here is a complete list of each teams record, winning percentage and playoff result after each Super Bowl loss:

Game Season Losing team Next Yr. Record Win % Result
I 1966 Kansas City Chiefs 9-5 0.643 Missed
II 1967 Oakland Raiders 12-2 0.857 Lost Conference
III 1968 Baltimore Colts 8-5-1 0.607 Missed
IV 1969 Minnesota Vikings 12-2 0.857 Lost Divisional
V 1970 Dallas Cowboys 11-3 0.786 Won Super Bowl
VI 1971 Miami Dolphins 14-0 1.000 Won Super Bowl
VII 1972 Washington Redskins 10-4 0.714 Lost Divisional
VIII 1973 Minnesota Vikings 10-4 0.714 Lost Super Bowl
IX 1974 Minnesota Vikings 12-2 0.857 Lost Divisional
X 1975 Dallas Cowboys 11-3 0.786 Lost Divisional
XI 1976 Minnesota Vikings 9-5 0.643 Lost Conference
XII 1977 Denver Broncos 10-6 0.625 Lost Divisional
XIII 1978 Dallas Cowboys 11-5 0.688 Lost Divisional
XIV 1979 Los Angeles Rams 11-5 0.688 Lost Wild Card
XV 1980 Philadelphia Eagles 10-6 0.625 Lost Wild Card
XVI 1981 Cincinnati Bengals 7-2 0.778 Lost Wild Card
XVII 1982 Miami Dolphins 12-4 0.750 Lost Divisional
XVIII 1983 Washington Redskins 11-5 0.688 Lost Divisional
XIX 1984 Miami Dolphins 12-4 0.750 Lost Conference
XX 1985 New England Patriots 11-5 0.688 Lost Divisional
XXI 1986 Denver Broncos 10-4-1 0.656 Lost Super Bowl
XXII 1987 Denver Broncos 8-8 0.500 Missed
XXIII 1988 Cincinnati Bengals 8-8 0.500 Missed
XXIV 1989 Denver Broncos 5-11 0.313 Missed
XXV 1990 Buffalo Bills 13-3 0.813 Lost Super Bowl
XXVI 1991 Buffalo Bills 11-5 0.688 Lost Super Bowl
XXVII 1992 Buffalo Bills 12-4 0.750 Lost Super Bowl
XXVIII 1993 Buffalo Bills 7-9 0.438 Missed
XXIX 1994 San Diego Chargers 9-7 0.563 Lost Wild Card
XXX 1995 Pittsburgh Steelers 10-6 0.625 Lost Divisional
XXXI 1996 New England Patriots 10-6 0.625 Lost Divisional
XXXII 1997 Green Bay Packers 11-5 0.688 Lost Wild Card
XXXIII 1998 Atlanta Falcons 5-11 0.313 Missed
XXXIV 1999 Tennessee Titans 13-3 0.813 Lost Divisional
XXXV 2000 New York Giants 7-9 0.438 Missed
XXXVI 2001 St. Louis Rams 7-9 0.438 Missed
XXXVII 2002 Oakland Raiders 4-12 0.333 Missed
XXXVIII 2003 Carolina Panthers 7-9 0.438 Missed
XXXIX 2004 Philadelphia Eagles 6-10 0.375 Missed
XL 2005 Seattle Seahawks 9-7 0.563 Lost Divisional
XLI 2006 Chicago Bears 7-9 0.438 Missed
XLII 2007 New England Patriots 11-5 0.688 Missed
XLIII 2008 Arizona Cardinals 10-6 0.625 Lost Divisional
XLIV 2009 Indianapolis Colts 10-6 0.625 Lost Wild Card
XLV 2010 Pittsburgh Steelers 12-4 0.750 Lost Wild Card
XLVI 2011 New England Patriots 12-4 0.750 Lost Divisional
XLVII 2012 San Francisco 49ers 12-4 0.750 Lost Conference


Summary of the following season of Super Bowl Losers:

  • Won Super Bowl - 2 (4.3%)
  • Lost Super Bowl - 5 (10.6%)
  • Lost Conference Final - 4 (8.5%)
  • Lost Divisional Game - 15 (31.9%)
  • Lost Wild Card - 7 (14.9%)
  • Missed Playoffs - 14 (29.8%)
  • Average Winning % - 0.643 (approx. 10.25 games won)


Super Bowl Winners vs. Losers

Looking at Super Bowl Winners vs. Losers, we don't see a drastic difference in performance in the following season with Super Bowl losers making the playoffs in the following season at a rate of 33 of 47 while Super Bowl Winners have a nearly identical return rate of 32 of 47. Super Bowl winners have a slightly better winning regular season percentage of 0.667 vs. 0.643 of losers, which is equivalent to half a game.

The biggest difference appears where it matters most, in the Super Bowl itself where Super Bowl winners have ended up back in the big game 11 times and won it 8 times while Super Bowl losers have only ended back in the game 7 times winning only 2.

It takes a very good team to get to the Super Bowl and win or lose this tends to carry over to the next season. However, there is something to winning it all in terms of winning it again the next season vs. teams that came up short - this could be to psychological factors or just knowing what it takes to win it all.

Updated: to reflect the 2013-14 NFL season in which the Baltimore Ravens failed to make the playoffs and the San Francisco 49ers lost in the NFC Championship.