When a game or contest is evenly matched, or there is even money on a game, it is known as a pick 'em scenario.
In these situations, a team or wager can simply be picked because there is no real favorite. This happens a lot during the playoffs and championships because the teams are so good. Many professional sports gamblers shy away from these games because they do not offer a big return on investment. They are sometimes used to hedge other bets, and are popular with fans of a given team. This term also applies to a type of fantasy sports game in which a player must pick the winning team in order to gain points in the fantasy league. However, in betting circles, a pick or pick 'em game is much easier to play because of the evenness of the matchup and even money offered by the betting line.